I grabbed our copywriter and we worked together building a content outline for the page. Instead of adding copy lines and paragraphs throughout wireframes thinking “I guess we’ll need some text about something here?”, I could design with the actual copy from the beginning, something I had almost never been able to do. The project went very smoothly overall since we were able to pass them copy and content early in the process, therefore collecting early approvals.
Warchest was very successful. We initially thought we would need to update the site multiple times over the 3 months the Warchest was available to show progress toward the goal of $200,000, but we reached our target within a week so we only updated once after launch!
