These feedback stations were using a simple, unpolished survey tool when our team decided to give it a new look and feel to make the feedback experience more cohesive with the demo and more “Blizzard-y.” I handled all the UX and Visual design, working with multiple game team stakeholders to collect the art assets and approvals. This was my first public-facing project for Blizzard so I was quite excited (as you can see in the photo).
Example Survey Screens
LESSONS LEARNED
Although we had done user testing in our office, nothing is a substitute for the real thing. At the end of each survey, there was a restart timer. It was meant to give the user time to get their things and move along while another user came to the survey station. We set the timer for 15 seconds which turned out to be way too long. As I watched stations at BlizzCon, people had to wait an unnecessarily long time after someone left for the survey to restart which caused a line to grow (people really wanted to share their thoughts!). Luckily, it was an easy fix so after the first night we updated the application to restart in 5 seconds which was perfect.
