I partnered closely with Ecommerce Tech Leads and Lead PMs to bring UX and UI to teams which rarely, if ever, had the benefit of such resources. With the Shop team I kicked off projects to improve the conversion rate of our product pages, get the entire site up to AA accessibility standards, and evaluate internal tooling projects. On other teams, I added additional payment methods for South Korea, initiated checkout improvements, and began A/B testing with Optimizely along our customer’s journey. I also worked closely with senior leadership to advocate design thinking and assist with department organization initiatives.
Shop Homepage
Product Detail Page
